Graphic Design Ideas & Products: 2014

Tuesday, April 29, 2014

These were my three ads for the ad campaign. The square ad wouldn't apply the clipping mask but this gives you a preview of how I created the background texture for each. I am going to tweak the top one and the square one to make them more identifiable as far as their objects but overall I am happy with how they turned out. I found I enjoy doing advertisements.

The top is my final mailer layout and the bottom is the process it took to get there. The template was definitely a challenge to deal with as far as things lining up. It was A LOT of printing then reprinting then reprinting again haha. But eventually I got it tweaked enough.

The process I went through to get my stationery set. I made the background pattern by hand and applied it both to the interior of the envelopes as well as the front of the business cards. I wanted to make sure the business cards were easy to read so the font is slightly larger than most simply because my target audience tends to be people who are older in age.

Monday, April 21, 2014

Earth Day Poster

I'm actually pretty happy with how this turned out. I hand lettered everything except for the logo.

Tuesday, March 11, 2014

Typography Poster Project

Inspiration for Business Cards

Final Logo Decision

The tractor didn't stay long. I decided to tweak the logo from this previous look to the next look by making the grass line both of the rows of text and then brightening the colors to make them seem more live and inviting.

Logo Development

I began experimenting on the computer with multiple fonts and layouts.

Eventually I found a font and layout of text that looked visually appealing.

And then I settled on the tractor and grass as the illustrative points of the logo.

Early Logo Stages

This is the process of how I developed the new logo for Mother Nature's Market.

I started out going a very illustrative route but eventually decided on a more simplistic and clean approach to the logo.

Monday, February 3, 2014

Logo Design from Summer Semester

Creative Brief

Client
Mother Nature's

Project
Rebranding a Company

Overview
Mother Nature's is a family owned company whose focus is to provide quality healthcare to their community. All of their products are of herbal or organic origin, so their main focus is to provide clean medicine to their clients. The company is very small, with only two shops, so they strive to be very friendly with all their customers. They are very hospitable and have a warm atmosphere within their store. They are constantly trying to make experiences with them warm and inviting so that you are more likely to return.

Target Audience
Adults ranging from age 30-65.
Adults who are not struggling financially, since their products are not expensive, but are not cheap either.
People who tend to steer away from mainstream medicinal ways.

My Goal
I hope to emphasize the background and focus the company as a whole. I hope to show that they come from a background of natural medicines. I also want to be able to show the family oriented and warm environment they have within their stores. I want to show that they have a more simplistic view of healthcare since they go back to the basics and natural ingredients that are found in places such as the forest or even your backyard. I want to strengthen the company's image so that more people are willing to try them or see what they are about.