Monday, February 3, 2014
Creative Brief
Client
Mother Nature's
Project
Rebranding a Company
Overview
Mother Nature's is a family owned company whose focus is to provide quality healthcare to their community. All of their products are of herbal or organic origin, so their main focus is to provide clean medicine to their clients. The company is very small, with only two shops, so they strive to be very friendly with all their customers. They are very hospitable and have a warm atmosphere within their store. They are constantly trying to make experiences with them warm and inviting so that you are more likely to return.
Target Audience
Adults ranging from age 30-65.
Adults who are not struggling financially, since their products are not expensive, but are not cheap either.
People who tend to steer away from mainstream medicinal ways.
My Goal
I hope to emphasize the background and focus the company as a whole. I hope to show that they come from a background of natural medicines. I also want to be able to show the family oriented and warm environment they have within their stores. I want to show that they have a more simplistic view of healthcare since they go back to the basics and natural ingredients that are found in places such as the forest or even your backyard. I want to strengthen the company's image so that more people are willing to try them or see what they are about.
Mother Nature's
Project
Rebranding a Company
Overview
Mother Nature's is a family owned company whose focus is to provide quality healthcare to their community. All of their products are of herbal or organic origin, so their main focus is to provide clean medicine to their clients. The company is very small, with only two shops, so they strive to be very friendly with all their customers. They are very hospitable and have a warm atmosphere within their store. They are constantly trying to make experiences with them warm and inviting so that you are more likely to return.
Target Audience
Adults ranging from age 30-65.
Adults who are not struggling financially, since their products are not expensive, but are not cheap either.
People who tend to steer away from mainstream medicinal ways.
My Goal
I hope to emphasize the background and focus the company as a whole. I hope to show that they come from a background of natural medicines. I also want to be able to show the family oriented and warm environment they have within their stores. I want to show that they have a more simplistic view of healthcare since they go back to the basics and natural ingredients that are found in places such as the forest or even your backyard. I want to strengthen the company's image so that more people are willing to try them or see what they are about.
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